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Newsletter - June 2015

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PM Essence
NPD Lessons from Bollywood
                                                                                                                      - Janardhan Pranesh


India has produced world's largest number of movie productions in any calendar year. India is the only country which celebrates New Year of more than 11 different communities. We know the first movie to enter Oscar nomination was “Mother India”.


Bollywood movies are visual retreat and movies were done at every possible romantic flick in pre industrialization era, the industrialization of Bollywood had turned each movie production as New Product Development (NPD) exercise from script to detailed location and frame by frame screen play.


The evolutionary change in audience expectation is addressed by Bollywood in true democratic sense, now it is critical for movies to capture audience imagination within short period. “Every romantic flick is not a success formula”!


Industrialization of Bollywood provides benefits, like movies on biopic of a sport person, new comers creating blockbusters, small movies make a good business. This transition brought shift in the perception of the business. Gone are the days when movies were assessed based on number of weeks it sustained – 52 weeks, 25 weeks, Silver jubilee, and Golden jubilee. Today it all boils down to the business a movie does – which movie entered the 100 crore club is all that matters. With entry of multiplexes, mobile apps, and social networking sites, movie making has become a NPD rather than a craftsmanship. The audience is now well informed before making a choice to view the movie, they are informed on the script writer, director and other credentials based on which they decide to invest time and money.


India's best NPD mission “MOM”, Mr.Arunan the architect of this mission is known to millions of Indians due to 24/7 media and emergence of social networking.


Script (CAD and CAE):  Bollywood have moved away from melodrama scripts to inspirational, motivational scripts. Any NPD requires exhaustive research on concepts and specialization in each segment. Organizations define their scope with technology in mind than vice versa. Earlier it used to be design based CAE now its CAE based CAD.


The entry of price point based products wherein companies no longer accept isolated CAD/CAM/CAE products since technology plays important role in keeping the product in market. It is similar to how the scripts are written keeping an actor in mind and actors who also train themselves to fit into the role.


The NPD on mobiles and smart phones which results in a new mobile entering the market week on week is more or less like TV soap which come with twist and turns in every episode. NPD across categories making the product which are CAE based CAD; the material to make the product takes precedence over looking for material to justify the design. This specialization is found at Bollywood as well, no single lyrics writer take on full movie, no leading actor does 3 films a year.

 Screenplay (functional design/prototype): The rich movie experience is always due to screenplay, so the editor has to make the right choices to cut or to paste or to reshoot. In NPD, functional design takes highest point of reference to make a product successful. The life span of a products is coming down at a faster rate and along with it the used product market is expanding at far more higher rate due to new market places like ecommerce portals and companies offering exchange schemes to keep the customer bonded with the brand.


Security (background music): Every thriller movie is a success when relevant and apt background music is present since mind reacts more to sound than image. NPD is in highly competitive environment every aspect of data security plays major roles as it involves large community of employees, suppliers, service providers, technology and new monster(s) to tackle BYOD and social networking.


Reality shows (Price): Most of production houses run their awareness campaign at reality shows on television, optimum utilization of internet and mobile apps have made the black marketing of movie tickets as ancient history. At NPD, products are categorized and promoted at price point market than user preference market.


Marketing(PLM/SLM): The life span of movie nowadays is usually down to few weeks, so the marketing of the movie across the available publicity spectrum takes the highest importance for the success. The production houses plans the marketing activity at the conceptual stage itself. Television networks have provided 2nd round of monetization for each movie, as movies run on TV channels post euphoria at multiplexes. NPD also faces the same situation as social networking and mobile apps are fastest way to reach the buyer


for success. No NPD will be successful without right PLM/SLM in place since isolation cannot keep customer engaged. A well implemented PLM and SLM de risks the product from being a copy cats products at market place and to get respectable market share for NPD efforts.


Item songs (after sales support): Every Bollywood movie showcases 1 song and dance extravaganza as item song, but that sometimes becomes an USP and comes with a high cost. Most of the times item song(s) decides success of a movie. NPD market looks at warranty and guarantee which decides the engagement with customer. These aspects contribute to keep after market segment intact and facilitate used product market to expand.


Game changer for Bollywood was the emergence of multiplexes which existed with shopping malls where customer has the delight of shopping with entertainment and food as well! Is 3D printing game changer at NPD? Consumers are in for a delight “Bollywoodisshtyle”.
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PM Essence

Continuing Certification Requirements (CCR) changes*


By - Namita Gupta, PMP, PMI-ACP

PMI recently announced updates in Continuing Certification Requirements for different certifications offered by PMI. This article is summarizing all the necessary details one should know about the same.
What has changed? .
The PMI Talent Triangle outlines the three skill areas employers need. They are as follows:
Technical Project Management: Knowledge, skills and behaviors related to specific domains of Project, Program and Portfolio Management.
Leadership: Knowledge, skills and behaviors specific to leadership-oriented skills that help an organization achieve its business goals.
Strategic and Business Management: Knowledge of and expertise in the industry or organization
• Alignment of education PDUs to talent triangle
• PDU requirements & limits in certain categories
What has not changed?
PDU required
The total number of PDUs required to maintain an active certification status have not changed:
PMP, PgMP, PfMP and PMI-PBA require 60 PDUs to renew.
PMI-ACP, PMI-RMP and PMI–SP require 30 PDUs to renew.
Measurement of PDU One PDU for one hour remains the same
Renewal Requirements
There are different renewal requirements for the Education and Giving Back categories based on the expiration date of the certification cycle. Please refer to the table below.
* Compliance with the new format is encouraged, but not mandatory to renew during the current cycle. In future cycles, the new CCR program requirements must be satisfied to maintain active certification status.
"This is as understood and compiled by author. For further details visit the link http://www.pmi.org/certification/ccr-updates-pra/important-dates.aspx”
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PM Essence
Anonymity Breeds Creativity
                                                                                                                      - Pavan Soni

Have you ever wondered why our superheroes wear masks?


Apart from hiding their identity, and the corresponding ability to lead a double life, one normal and another fantasy, one of the big reasons for them donning a mask is to allow them to do things beyond the realm of everyday life, and even fail, while nobody identifies them. Do you think that they might well have done similar feats with their identities revealed? Perhaps not.


Let me propose here that anonymity breeds creativity, and the very fact that the superheroes wear masks, lets them be more creative and audacious in their deeds. What can ordinary mortals learn from here? Here is my take.



Let us start with identifying the key tenets of creativity. I believe that creativity is about putting the existing in a new configuration or form. We are really not looking at new-to-the-world offerings or solutions, but those which were existing, hitherto disconnected, and are now put into a perspective and context which is new.


Of all the things that this ability of reconfiguring requires, I think that the biggest is the risk taking ability. Thetenacity to leave behind the secured and the comfortable, and chart into unknown territories, often at the risk of loss of reputation and even life. It is the same risk taking ability that makes the rare entrepreneurial types, and then the pure inventors that frankly give a damn!


I can't think of any creative outcome without the commensurate risk associated with it, even though almost all the other ingredients are present. Either an individual is motivated enough to find a solution, or desperate enough; but in any case, the risk is always there to overcome.


What is the present day equivalent of superhero style anonymity? How can one become anonymous without essentially resorting to wearing a mask? I believe that the context has an answer here.


Look at our cities. With massive urbanization, repatriation, and coming up of newer business opportunities, cities have become the pockets of largely disconnected masses. The so called 'collectivism' of Indians is severely challenged in cities.


While there is a significant social cost of breaking social ties and the resulting loneliness, there is however a great upside. Now people, unknown to others around, can pretty much do anything they desire. They can take chances, fail and try over and over again.

How much of that was possible in tradition, tightly connected societies, where a patriarchal system was ingrained, and where any radical behavior was met with a heavy social sanctioning. Little doubt then that some of the most radical ideas are by immigrant and not native; invaders and not aboriginals.


When I look around in the city of Mumbai or Bangalore, there are several hundred businesses, which weren't essentially started by those whose forefathers lived at the respective cities. These flourishing upstarts are by first generation, or at best second generation, immigrants, and eventual entrepreneurs. The very fact that they pretty much had no social tries to start with, they could choose their ties, mark their territories, and take the necessary risk while still being relatively strangers.


The dual benefits of 'not being famous yet', and 'not belonging here' help people challenges their own assumptions and those held sacrosanct by the societies, and create something adorable and inspirational. The whole Silicon Valley Story is scripted on anonymity and the feats of technology superheroes; and Bangalore is no different.


To sum up, I can propose that let's not cling on to our past glory and social bondages, for these very core-capabilities and assets turn out to be core-rigidities, the moment we attempt something new. And worst still, over a period of time, our very risk taking appetite fades away while maintaining those assets (read liabilities).


So - why so serious?
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PM Essence
What inspires me at Work
                                                                                                                      - Sharada Rao
It is really surprising that I haven't written about this until now as work seems to take up most of my priority.


Extroverted Leaders:


I really like a job where I can use my people skills to the most. I recall a session wherein I was told I am an extroverted leader; as in I love to work together with people that produced the best results for me. True. I usually start my day with a quick stand up meeting with most of my directs, and we generally keep it minimalistic and fun, whiteboarding top few asap issues and then quickly move on to good and great ideas, and terrible gaffes we'd all done the previous day. That to me is the best hour of the day.


Plain old Committers:


I really get inspired by folks who have a whole lot of passion for their daily operations. People who come in on time, who have razor sharp focus and follow up on action items, who put in the care and meticulous effort day after day to ensure delivery excellence to customer satisfaction. Such folks are the ones who make this world go around with their production and industry.


Forward Thinkers:


I like folks who constantly hone their skillset, who keep a constant eye on the industry; its mandates, its requisites in terms of forward and futuristic solutions. I do it myself and expect the same from my team and I love it if someone surprises my day with some proactive thoughtful work.


Risk Takers:


There is nothing in life which comes riskfree. If one is averse to sudden obstacles and keeps expecting things to fall in place without taking any calculated risks, they're really deal breakers. They will not go anywhere and will not let anyone else go anywhere.


Problem Solvers:


Have you ever noticed how some folks have droves of followers wherever they are? They are the networked ones who have Action in their agenda each and every day. They thrive on making stuff happen. These are the problem solvers. I love this kind of an associate and if I am lucky to have one such in my network, half my distance is covered already.


Some other attractive aspects of a Team that I like:


Lots of laughter, zest for life, seriousness at work, yen to win, love for execution and rationality.


Yes, I'm passionate about all of above!
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PM Essence
Q. This is a type of project that is considered enormous waste of both time and money, yet it is of ten cont inued due to extraneous policy or political motivation? 

A. The term “boondoggle” is used by IT failure fanatics, freaks, researchers and interested bystanders of all sorts, which means the project that wastes time and money. It also refers to government or corporate project involving large number of people and usually heavy expenditure; at some point, the key operators have realized that the project is never going to work, but are reluctant to bring this to the attention of their superiors as senior management are not willing to admit that they allowed the failed project to go on for so long. For example, continuing research and development as long as funds are available to keep paying the researchers' and executives' salaries for some unreasonable long periods..

[Source - Internet]

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