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PM Essence
DidYouKnow
Q. This is a term coined by comedians and an ostensibly modest or self-deprecating statement whose actual purpose is to draw attention.

A. Humblebrag is a term coined by comedian and Parks and Recreation writer/producer Harris Wittels. The kind of post on Facebook or Twitter that tells the world how great your life is, then downplays it under the guise of humility or selfdeprecating humour. Ironically, that attempt at minimizing big news can actually sometimes work against us, irritating others and turning their perception of us negative. Humblebrag is when someone, possibly unconsciously, manages to show off about something while simultaneously couching it in terms of self-deprecation – at least enough to give the impression that the author doesn't believe the hype. This is nothing but an ostensibly modest or self-deprecating statement whose actual purpose is to draw attention to something of which one is proud.
 
[Source - Internet]
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