PM Essence
Editor’s Note
SoumenDe Dear Friends,

Greetings from PMI Bangalore India Chapter!

We saw Project Management National Conference 2015, concluding last month on a 
strong note. Speakers loved the hallowed podium inside the auditorium filled with 
enthusiastic crowd and the volunteers loved to be a part of such gargantuan effort which 
involved detailed planning for last 6 months followed by impeccable execution. 

The delegates carried back some great messages shared by the speakers. While every speaker did their best, I am sure you may find that some speakers were able to make more powerful impact than the others. You may have experienced a presentation where the speaker left you inspired, wanting more and excited to sign up for whatever they had to offer. I tried to reflect what made some speakers more impactful than others. Undoubtedly, the content has to be rich. Besides content delivery was also the key - how the speaker connected with the audience, what was the emotion expressed by the speaker through his/her voice intonation, how he/she used carefully timed pauses and how he/she used the punch lines in their presentation. Good speakers will always have a handful of such punch lines in their repertoire which they execute very meticulously during their presentation. We may not remember the entire content after the presentation, but it is the punch lines or those key forceful (sometime emotional) thoughts that gets imprinted in our minds. Good speakers will build the point slowly and steadily, make sure audience gets emotionally hooked to the point, then make a well-timed pause, flash the right content on screen and off they will blow the audience with their punch line. The audience will spontaneously reciprocate with a synchronized and deafening applause. Ms. Deepa Malik, Athlete (Paraplegic) used a powerful punch line during her presentation on “Winning Against Odds – Ability in Disability”. She unfolded her life's story on how she managed herself, and battled various challenges like debilitating tumor in spine, daughter's accident, husband being away for discharging his duties for Indian Army. She mentioned that nothing could stop her from chasing her dreams and she went on to participate in beauty contest. When one of the jury members asked if she ever thought of her disability before participating, she responded with this powerful punch line Dr. Devi Shetty, another key note speaker made a case on how he could develop affordable health care solutions for all, when the western world is looking with surprise and veneration. Then he made his statement with these two punch lines; “A solution is not a solution unless it is affordable” and “Charity is not scalable but a good business model is” Similarly Nandan Nilekani, first explained the architecture solution used for the Aadhar project, then went on to say how innovative management practices were used to manage 30000 people with only 300 staffs. And used the punch line “Complex project cannot be managed by traditional tools. We need to use data to manage the complexity” Recently Narendra Modi made a presentation on Digital India to a gathering of CEOs from Silicon Valley at San Jose on 27 September 2015. To state that world's most innovative ideas germinate there, he opened his speech with this punch line “California is one of the last places in the world to see the sun set. But, it is here that new ideas see the first light of the day,” and no prize for guessing how loud was the applause from the Titans of Technology and Innovations. Project Managers like us also need to use such punch lines during our business presentations where the stakes are very high, e.g. where the presentation will decide funding/no funding of our future project. Carefully crafted punch lines says a lot about you. It shows whether or not you've put any thought or effort into the mission of your business. It communicates whether or not you have a clear direction or vision about what you offer. Your punch line gives your business a personality and it communicates your purpose. I call it a signature, because I believe that it should be personal and distinct.

Happy Reading!

Thanks and Best Wishes,

Soumen De, PMP
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Editorial Board
Murali Santhanam, PMP
Namita Gupta, PMP, PMI-ACP
Rama K., PMP, PMI-ACP
Shikha Vaidh, PMP, PMI-ACP
Sujata Sahu, PMP