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PM Essence
Q. This is one of the best technique to transform customer needs (the voice of the customer [VOC]) into engineering characteristics (and appropriate test methods) for any product or service?

A. The Quality Function Deployment (QFD) is a comprehensive quality system approach that systematically links the needs of the customer with various business functions and organizational processes, such as marketing, design, quality, production, manufacturing, sales, etc., aligning the entire company toward achieving a common goal. In QFD, The understanding of the customer collected using multiple approaches (focus groups, surveys, interviews, field reports, customer specifications, etc.) are summarized in a product planning matrix or "house of quality". These matrices are used to translate higher level "what's" or needs into lower level "how's" - product requirements or technical characteristics to satisfy these needs.

[Source - Internet]

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Please complete the sentence below with your thoughts in 10-15 words and send them to. The best entry will win attractive goodies from PMI Bangalore India Chapter.

Running a project without a WBS is like............

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The Lighter Side of PM
lspm oct2013