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PM Essence
Soumen De, PMP was invited to present a Keynote lecture at the Predictive Analytic World (Manufacturing) Conference held at Chicago from Jun17-18. The topic of the talk was "Mining Big Data for Improving Launch Quality and Customer Satisfaction" related to automotive industry.
So to start with, in general below steps can be considered before the project actually starts.
In his talk he presented how the customer (one of the main stakeholders for an automotive company) expectations are often very different across region and what are the challenges involved in delivering the 'best' quality for each specific market. With vehicle features and technologies becoming more standard, how OEM's must differentiate themselves by improving launch quality performance and understanding their customer's needs clearly. This session also examined how the automotive big data analytics can enable competitive advantage by improving launch quality and customer satisfaction. Conference details are available at [http://www.predictiveanalyticsworld.com/mfg/2014/agenda_overview.php]