Q. This is one of the popular tool to analyse and map an organisation’s stakeholders.
A. A key aspect of formulating corporate strategy is understanding key stakeholders. The objectives of an organisation will be governed by its key stakeholders. These key stakeholders be determined using stakeholder mapping. Mendelow’s matrix is a popular method for performing stakeholder mapping.The matrix assesses the level of power and level of interest of either individual stakeholders or stakeholder groups. This analysis can then be used to decide how best to engage with them from minimum effort, through keeping them informed and satisfied to involving them in active participation in the organisation.
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