PM Footprints 23rd November 2017


Name Mr. Ranjith Raj
Designation Asst Vice President – Analytics and Consulting’
Organization HSBC Analytics
Date & Time
Thursday 23rd November 2017. 6:30 PM to 8:00 PM
Royal Orchid 47/1, Manipal Center,
Dickenson Road, Bangalore

Digital Marketing, Digital Analytics and Digital Project Management

Synopsis The Digital wave has encompassed the world. Work, Business and Life are getting Digitized. Projects, and Project Management, are gradually having a digital/online component. This session looks at:

  • the components of Digital Marketing
  • how Digital Analytics is weaved into this landscape, and
  • the implications to Project Management.

The session also analyses Digital through the various PMBOK knowledge areas to highlight differences with non-Digital Project Management

Audience’s Gain A great marketing professional once said, “Half of my marketing is working; Trouble is – I don’t know which half”. Digital Marketing solves this age-old marketing conundrum by providing an effective and efficient way of targeted marketing and adaptive analytics.

Audience can gain from this session an outline of the different components of Digital Marketing and how Digital Analytics is weaved into this landscape. The implications of Digital to Project Management will also be discussed

Speaker’s Profile

Ranjith Raj is a PMP certified Analytics and Visualization professional.  He works as ‘Asst Vice President – Analytics and Consulting’ with HSBC Risk Analytics. A certified Digital Marketer, his specialities are Data Analysis, Tableau Story Telling and Consulting. He has also published technical White Papers in Digital, Data Analytics and Project Management. He is an engineer by degree with an MBA in Marketing.

In his spare time, he writes, reads and speaks. Deccan Chronicle, the newspaper, featured him in the article ‘Superstars of the Blogosphere’. He is also a TEDx speaker and can be reached at


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